POPULAR BLOG POSTS |
Washington Business Journal named Cvent one of the "Best Places to Work in Greater Washington" Read More
Cvent CEO Honored with Corporate Achievement Award from Asian Caucus Read More
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Is your Customer Experience a 10? By: Sherrie Mersdorf Unless you’re the Ritz, you’re probably not a ten. If you figure out how you can become a ten in the eyes of your customers, you’ll increase customer loyalty, word-of-mouth and, ultimately, your bottom line. Read more |
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The Importance of Customer Retention Can Never Be Overstated By: CM Arnold Nothing will chase customers away faster than rude or dismissive sales or customer service representatives. This article outlines seven customer retention techniques that both large and small business owners can easily implement. Read more |
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Twitter: The Demise of Opinion Polls? By: Joanne Simonis Analyzing Twitter data can yield the same results as a public opinion poll, but is hardly the death of traditional research. It’s a big jump to believe that these algorithms can be applied to a specific question your organization has. Read more |
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CRM + Feedback Systems + Social CRM: Icing on the Cake!? By: Darshan Desai Enterprise feedback management and social CRM both move the CRM from a static activity log to a more dynamic, interactive platform. By consolidating behavioral and attitudinal data, we get a better 360 view of customers needs and wants. Read more |
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10 Tips to Give your Survey Response Rates a Boost By: Joanne Simonis Once you’ve put effort and thought into creating your survey, it’s wistful to think that your audience will jump at the chance to respond. Thankfully, there are several things you can do to boost your response rates. Read more |
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5 Simple Steps to Analyzing Customer Feedback By: Joanne Simonis Analyzing customer feedback from verbatim answers can be an overwhelming project. The first step to consolidating customer comments in valuable insights is to analyze the comments in batches. After you finish these five steps, don’t forget to look for patterns! Read more |
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Yes, I am Listening, What next! … Integration of Social CRM By: Darshan Desai It’s not about letting your customers tell you what to do, but about listening and taking action. It’s critical you relate what you hear to how you imagine, think and act. Read more |