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Are Your Decisions Rational? By: Sherrie Mersdorf You can make two types of decisions. A rational decision based on data and understanding (the more you know the better), or an irrational decision based on instincts. There's a time and a place for both types of decisions. Read more |
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Market Research in the World of Social CRM By: Darshan Desai You can't gain real insight from sampling the opinions of people who happen to be mad enough to express them. If we fall into this trap, we end up always reacting to feedback that doesn't represent how everyone else feels. Read more |
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3 Lessons Learned from a Coffeehouse Survey By: David Murphy Sometimes it's surprising where you can pick up a few life lessons about surveys. A recent trip to a local coffeehouse revealed three lessons to always keep in mind. Read more |
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Customer Satisfaction Surveys: 10 Common Mistakes By: Cara Clinton A poorly executed customer satisfaction survey can actually create customer dissatisfaction. Avoid these 10 common survey pitfalls when soliciting customer feedback. Read more |
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Surveys Are Not a Crystal Ball By: Georgeta Solomitchi-Lester There are seven ways you can improve your chances of successfully using surveys to predict the future, but they are not a crystal ball. Read more |
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Contact Fields vs Survey Questions? By: Dorian Rosen Determining whether respondents should enter information into their Contact Profile or as survey questions is an important decision to make. To help decide which is best for your project, ask yourself these three questions. Read more |
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Don't Listen to Customers By: Sherrie Mersdorf One of the things you should do to be innovative is step back from user feedback. Remember: its not the job of the customer to create a great product, but it is your job. Read more |