Cvent CONNECT Virtual

After growing Cvent CONNECT to 4,000 in-person attendees, in 2020 we had to throw out the playbook. Cvent CONNECT needed to become a virtual event - fast! Taking our user conference online meant rethinking the strategy, the experience, the technology, and even the team.

We rethought our goals and KPIs, re-imagined the attendee experience, and introduced new technologies to drive engagement and value. At this session, designed for Planners and Marketers, we’ll take you behind the scenes, exploring the key strategic and execution lessons learned as we re-built Cvent CONNECT from the ground up.