How CVBs and DMOs Can Help Hotels Restart MICE Business
As the hospitality industry works to rebuild MICE business, hotels and destination marketers alike must work together to support each other. As destination professionals are partners who are working to put people and meetings in your hotel, it’s advantageous to understand how best to collaborate with conventions and visitors bureaus (CVBs) and destination marketing organizations (DMOs).
In this ebook we highlight how to do just that. As we emphasize the importance of the CVB-hotel relationship, we uncover how to use this connection to boost MICE business and provide tips on how CVBs and hotels can develop a destination marketing plan that resonates with planners, which in turn drives business to your destination and hotel.
Read the ebook to learn:
- Specific ways hotels and CVBs can create a mutually beneficial relationship during an uncertain time.
- What CVBs are doing to revamp MICE business.
- How Visit Orlando adapted to host in-person meetings.
- ...and more!
